The reunion proved to be short-lived, and through much of the 2000s, Jay and Michael each recorded and toured with bands calling themselves Gene Loves Jezebel Jay's was based in the U.K., while Michael's largely worked in the United States.

Gene Loves Jezebel re-formed in 1998 for VII, released in 1999 on Robinson Records. While Jay performed occasional acoustic shows under his own name, Michael played with members of Scenic and released a solo album, Why Me Why This Why Now, in 1995. Michael and Jay began working together again that same year, and later recorded two songs with Stevenson, Bell, and Rizzo for a GLJ best-of compilation released in September 1995. Two years later, he re-formed the band as Edith Grove and released a self-titled album. Two years later, Jay Aston and company released Heavenly Bodies, which did well in Europe and on American college radio the group's American label folded one year later, though, and after a few sporadic live shows, Gene Loves Jezebel called it quits.ДЄs early as 1992, Michael Aston had been working with a new band called the Immigrants. In a small twist of fate, Gene Loves Jezebel gained their highest-charting American single the following year, when 'Jealous,' the major single from Kiss of Life, reached number 68 in August 1990. The Astons turned their attention to dance with the single 'Heartache,' but Michael decided to leave the band by mid-1989. Chris Bell became the band's fifth drummer later that year, and Gene Loves Jezebel's fourth album, The House of Dolls, was released late in 1987, yielding a single, 'The Motion of Love,' that grazed the U.S. 'Sweetest Thing' hit the Top 75 in England, and the resulting album, Discover (which included a limited-edition live album called Glad to Be Alive), reached the expected indie chart top spot and also did well with college radio in America. The year 1986 brought a contract with Beggar's Banquet and, subsequently, chart success for the group. (It's not very surprising that the album was recorded with a lineup change, this time drummer Marcus Gilvear instead of Dick Hawkins.) Immigrant also hit number one on the indie charts, but during a tortured American tour, founding member Hudson left, and was replaced by former Generation X guitarist James Stevenson.

After returning to England, Gene Loves Jezebel released the singles 'Influenza (Relapse)' and 'Shame (Whole Heart Howl),' but then waited a full year before second album Immigrant appeared in mid-1985. In 1984, the group recorded a John Peel radio session for the BBC and toured America with John Cale. Gene Loves Jezebel released two more singles in 1983 before their debut album, Promise, hit number one in the U.K.'s indie charts. Hawkins also split for a time - replaced by John Murphy and later Steve Goulding - but returned in 1983. Regan left soon after to form All About Eve, leaving Ian Hudson and Michael Aston to alternate on bass until Peter Rizzo joined in 1984. In May 1982, the label released Gene Loves Jezebel's demo single, 'Shavin' My Neck.' The band then added bassist Julianne Regan and drummer Dick Hawkins. The trio played several live shows and were quickly signed by Situation 2. Though the Astons grew up in Porthcawl, South Wales, they moved to London in 1981 and renamed the goth-influenced group Gene Loves Jezebel. Twin brothers Jay and Michael Aston began playing music in 1980 when they formed Slav Arian with guitarist Ian Hudson and a drum machine.

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